The Cut it Out campaign was launched after the death of Kerri McAuley who was killed by her abusive partner in 2017, a few weeks before Kerri had confided in her hairdresser that she thought her ex-partner was going to kill her. The Cut it Out campaign targets hairdressers and beauty therapists who are perfectly placed to spot the signs and refer people to get help. We have sourced an online training module to help you spot the signs of domestic abuse and be able to refer clients for help if they want it. This is a great tool for you to use throughout your career.